Erin Kilkenny
OXYGEN_thumb.jpg

Oxygen Network Rebrand 2017

Trollback + Co, 2017. http://trollback.com/projects/oxygen/ Capitalizing on a strong ratings boost surrounding their weekday “Crime Time” marathons, Oxygen sought to rebrand themselves as a modern true crime channel that would resonate with their predominantly female audience.

To differentiate the brand from other networks, we steered away from tired crime clichés and took a more nuanced approach to the genre. The result is a sensory and emotional experience that focuses on motive and intrigue.

Chief Creative Officer: Alex Moulton

Creative Director: Jorge Peschiera

Art Director: Erin Kilkenny

Designers: Sarah Cohen, Darius Maghen

Animators: Fionna Mariani, Olga Povarchuk, Dave Rogers, Yussef Cole, Patrick King

Executive Producer: Erica Schrager

EP Business Development: Elyse Roth

Producer: Betsy Jones

Music and Sound Design: YouTooCanWoo

Oxygen Network 2017 Rebrand 

Trollback + Co, 2017.
My role: art director & design lead

http://trollback.com/projects/oxygen/

Oxygen came to Trollback + Co with an interesting problem. They noticed that their best ratings came during "Crime Time" marathons, and they were ready to go all-in on true crime programming. Our rebrand had to reflect that dramatic shift in tone, while resonating with their still predominantly female audience.

We created a modern and nuanced network that steers away from tired crime clichés, focusing instead on emotional impact, motive, and intrigue.

 

 

Credits

Chief Creative Officer: Alex Moulton
Creative Director: Jorge Peschiera
Art Director: Erin Kilkenny
Designers: Sarah Cohen, Darius Maghen
Animators: Fionna Mariani, Olga Povarchuk, Dave Rogers, Yussef Cole, Patrick King

Executive Producer: Erica Schrager
EP Business Development: Elyse Roth
Producer: Betsy Jones

Music and Sound Design: YouTooCanWoo