Oxygen Network 2017 Rebrand
Trollback + Co, 2017.
My role: art director & design lead
Oxygen came to Trollback + Co with an interesting problem. They noticed that their best ratings came during "Crime Time" marathons, and they were ready to go all-in on true crime programming. Our rebrand had to reflect that dramatic shift in tone, while resonating with their still predominantly female audience.
We created a modern and nuanced network that steers away from tired crime clichés, focusing instead on emotional impact, motive, and intrigue.
Chief Creative Officer: Alex Moulton
Creative Director: Jorge Peschiera
Art Director: Erin Kilkenny
Designers: Sarah Cohen, Darius Maghen
Animators: Fionna Mariani, Olga Povarchuk, Dave Rogers, Yussef Cole, Patrick King
Executive Producer: Erica Schrager
EP Business Development: Elyse Roth
Producer: Betsy Jones
Music and Sound Design: YouTooCanWoo