The Fight Of The Century

Mayweather Vs Pacquaio – The Fight of the Century.

I had the opportunity to do some design boards for the Mayweather Vs. Pacquiao fight promos.

In my research, I found Howard Schatz's stunning photography work (specifically his book At The Fights) and used it as a jumping off point for what would have been the shooting and editing style. Slow-mo, sharp DOF, graphic rather than cinematic – with lots of freezeframes and speed ramps.

So anyway, credit where credit is due; I usually avoid posting boards that rely so heavily on swipe photography, but I liked these too much to let them rot on my hard drive. 

Made with my friends at Juniper Jones. Role: concept/design.

Process: Hand drawn type! Ain't no substitute for ink & a brush.